Unsplashed background img 1

What we can do for you

Péarlaí provides shopping centre managers with an easy to use platform which enables them to delight their shoppers, impress their tenants, provide detailed data to their landlords and it is all accessible at the click of a button.

Péarlaí gives shopping centres real time tracking through smart ID’s of individual customer journeys through their physical stores. This enables both highly targeted, relevant and timely promotions and excellent customer rewarding opportunities. Furthermore, through automated deep analytical data processing of the customer journey, centre managers will be able to more accurately and reliably predict shopping behaviours.

The benefits that Pearlai offer their clients are huge. We enhance consumers’ experience while simultaneously gathering discrete, detailed location and movement data that can be used to map both shopping habits and staff activity. These insights will support the development of innovative centre layouts and customer service methods, maximising business efficiency. More importantly you can now provide your tenants with indisputable R.O.I on marketing spend with a detailed breakdown of how effective their marketing messages have been and with which demographic profiles.

Understanding your customers and identifying trends are key to a successful shopping centre, with our innovative and effective services Péarlaí can help you lead the way.
Pearlai Building

The benefits provided by Péarlaí

Pearlai One
Increase and measure customer loyalty through tailored targeted rewards and analytics.
Pearlai One
Increase dwell times by setting triggers which send text messages rewarding loyalty E.g. If a shopper has been in the centre for an hour or more, an automatic text will be sent giving the shopper an reward such as free park or a free coffee.
Pearlai One
Lower marketing costs by only directly marketing (text message) to your tenants ideal customer segment while they are shopping near their store.
Pearlai One
Provide undisputable proof to your tenants of marketing R.O.I E.g. You can provide metrics that prove out of the 1,000 targeted messages sent to their customers, within the past week, 350 stopped and entered their store. You can show them who their best customers were, how long they stayed in their stores and where they came from etc etc.
Pearlai One
Know who your customers are personally and when they visit you.
Pearlai One
Have the data to back up any decision's you make.
Pearlai One
Easy to use dashboard with one click reporting.
Pearlai One
Easy to install, no wiring required.

Péarlaí is the ultimate marketing machine that can help you tailor to each individual and give you insights to do much more for your customers.
Pearlai Shopping Centre
highstreetmall
Peter Murray - Buttercrane Centre Manager (Testimonial)

"All of the data captured has now been analysed, equipping us with invaluable insights into shopping and spending patterns, and the impact of our media campaigns – all of which is gold dust as we plan ahead for future focussed campaigns. The flexibility of the Péarlaí operating platform software means we will most certainly use this system again going forward."

cambridgewireless Hiving securityfoundation
Partners

Hiving Technology is a technology innovation & consulting business, head-quartered in Dubai, UAE with regional offices located in India, United Kingdom, Ireland and South Africa. Péarlaí and Hiving Technology have a close partnership where Péarlaí have the worldwide exclusivity rights within retail to distribute Hiving's technology. Hiving Technology was established with the foresight that in a connected world, single identification of all objects and people will become a major constraint. Hiving, thus set out to develop a totally secure wireless technology that enables single identification across multiple applications, known as Hive One ID. The technology is ideally suited to be implemented for RETAIL, SMART CITY and E GOVERNANCE initiatives.

    Accreditations:

  • A member of Cambridge Wireless
  • A member of IoT Security Foundation
  • #1 in Silicon Reviews’ top 30 fastest growing IoT companies.
securityfoundation securityfoundation
Business Accelerator's

Péarlaí over the last 12 months has been selected for the highly competitive business accelerators Collider (based in London) and Entrepreneurial Spark (Based in Belfast) . Through our involvement in these accelerators Péarlaí has been introduced to some of the largest shopping centre and retail businesses in the world who have been invaluable in Péarlaí developing a solution unlike any other.

Péarlaí exists to enable you to understand your customers better!
Pearlai Coffee Shop

How it works

pearlai Allocate ID's

1. Allocate Cards

pearlai Marketing

2. Direct Marketing

pearlai Loyalty

3. Rewarding Loyalty

pearlai Data

4. Collect Data

pearlai Analytics

5. Data Analytics

Example Scenario

Péarlaí can predict more accurately and more reliably than ever before that on a cold wet Thursday next week: 35% of a retailers customers coming through their doors will be women aged between 30-35 looking to buy kids wear. When they arrive Péarlaí can identify them personally and send them messages based on where they are and their preferences.

Case study

Results from a 31 day campaign

VIP Card Holders

650

Messages Sent

10500

Conversion Rate

12%

AVG Dwell Time

1.2Hours

Tenant Engagement

95%

Loyalty Rewards Issued

980
Pearlai Mannequins

Case study

VIP Card Holders

650

Messages Sent

10500

Conversion Rate

22%

AVG Dwell Time

1.2Hours

Tenant Engagement

95%

Loyalty Rewards Issued

980

Contact us

account_circle
account_circle
mode_edit
Back to top